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Customer Sales Lead, Wegmans

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here…

As a Customer Sales Lead supporting the Wegmans Campbell’s Snacks business, you will drive profitable growth by developing and executing joint business plans that increase net sales, volume, profit, and market share. You will serve as a strategic business partner to the customer, leveraging shopper insights, category expertise, and data-driven decision making to deliver strong business results while staying within trade rate objectives.

This role must be based within driving distance of Wegmans HQ in Rochester, NY, as regular in-person customer engagement and partnership at HQ will be required.

What You Will Do…

  • Develop and execute joint business plans to achieve net sales, volume, profit, and share goals across assigned categories.

  • Utilize the E4 system to build and optimize customer plans that drive portfolio performance.

  • Create and implement trade promotion strategies and customer-specific tactical plans focused on maximizing ROI.

  • Manage trade budgets, spending, volume, and forecasts to ensure achievement of sales objectives.

  • Analyze business performance and conduct post-event evaluations to improve future promotional effectiveness.

  • Leverage shopper insights, category management principles, and consumer trends to identify growth opportunities.

  • Partner with Sales Strategy and Marketing teams to execute collaborative programs aligned with brand and customer objectives.

  • Conduct category business reviews focused on business performance, trends, drivers, and opportunities.

  • Partner with key customer stakeholders, including buyers, category managers, merchandising leaders, and marketing teams, to execute brand strategies and initiatives.

  • Develop accurate monthly forecasts and proactively identify risks related to shipments, inventory, and consumption trends.

  • Lead customer sell-in efforts for new product launches and secure optimal distribution.

  • Manage key cross-portfolio selling platforms, including Back to School, Holiday, Big Game, and Summer programs.

  • Identify opportunities to drive incremental volume, expand shelf space, and improve in-store execution.

  • Monitor and manage Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.

Who You Will Work With…

  • Customer buying, category management, merchandising, and marketing teams.

  • Internal partners across Finance, Category Management, Sales Strategy, Marketing, Supply Chain, and Field Operations.

  • Shopper Insights and Category Management teams to identify opportunities and drive customer growth strategies.

  • Cross-functional stakeholders responsible for forecasting, planning, and portfolio management.

What You Bring to the Table… (Must Have)

  • Bachelor’s degree.

  • 6+ years of Consumer Packaged Goods (CPG) sales and/or category management experience.

  • Strong business planning, forecasting, and trade management experience.

  • Demonstrated understanding of profit and loss (P&L) management.

  • Experience developing customer strategies and executing joint business plans.

  • Strong analytical and problem-solving skills.

  • Excellent interpersonal, communication, and relationship-building capabilities.

  • Effective negotiation and influencing skills.

  • Ability to analyze customer performance, competitive dynamics, and market trends to develop growth strategies.

  • Proficiency with sales planning tools, business analytics, and forecasting processes.

It Would Be Great if You Have… (Nice to Have)

  • Experience working directly with large national or regional grocery retailers.

  • Advanced category management and shopper insights expertise.

  • Experience managing cross-portfolio or seasonal selling platforms.

  • Proven success developing collaborative customer partnerships that drive long-term growth.

  • Strong understanding of Distribution, Shelving, Merchandising, and Pricing (DSMP) principles.


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$117,600-$161,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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